A New Era of Luxury Watchmaking: Bugatti and Jacob & Co. bring Hypercar precision onto the wrist.
Bugatti, the iconic French super sports car manufacturer, joins forces with the Swiss luxury watchmaker Jacob & Co. to introduce an exclusive series of ultra-high-end timepieces that merge Bugatti’s engineering with advanced and refined watchmaking know-how from Jacob & Co. This scheduled release for the end of this year, promising a new frontier in luxury lifestyle products, takes the excitement, speed, and craftsmanship of Bugatti hypercars and puts them onto the wrists.
The line will feature two key models: the Bugatti Twin-Turbo Tourbillon and the Bugatti Twin-Turbo Tourbillon Baguette Edition. These watches take inspiration from Bugatti icons such as the Chiron and La Voiture Noire, combining aerodynamic designs, sapphire crystal cases, and tourbillon movements that are just about as complex as Bugatti engines. The Baguette Edition further elevates the collection with over 300 precision-cut diamonds and 18 rubies, housed in an 18K white gold case, making it a statement piece for collectors and luxury enthusiasts alike.
The pricing of these watches, however, aligns with their exclusive nature. The retail price of the standard Twin-Turbo Tourbillon will be about $580,000, and the gemstone adorned Baguette Edition could reach as high as $1.2 million. Owing to their very low production, these timepieces will be available in the possession of very few collectors across the world.
The ambition and importance that Jacob & Co. placed on the collection can be understood with the company’s statement: “This collaboration expands the possibilities of mechanical watchmaking while respecting Bugatti’s philosophy of performance excellence.” Bugatti, on the other hand, shared this: “We set out to put the emotion of driving a Bugatti onto the wrist and onto a watch. Precision, artistry, emotion – all combined in one incredible piece.”
The upcoming watch not only represents the synergy between excellence in automotive and watchmaking, but also Bugatti’s presence in the lifestyle market, as well as Jacob & Co.’s reputation for innovation and cutting-edge designs. Watch collectors, enthusiasts, and connoisseurs have all been looking forward to this release, as they have come to recognize that its launch will be one of the most anticipated events in the world of luxury watches.
The Bugatti x Jacob & Co. series, which will be available through exclusive high-end retailers and authorized retailers, will be a hallmark of ultra-luxury watches, fusing the world of hypercars and Swiss watchmaking expertise.
